IDENTIFYING VALUES and ALTERNATIVES
Read Chapters 3 & 4 in The Three Secrets.
You will be given expandable tables like the following to describe how you used two stimulus-variation techniques to think of new values and two stimulus-variation techniques to think of new alternatives.
Thinking Creatively about Values
| Name of Technique | Stimulus (and any force-fitting) | New Value |
Thinking Creatively about Alternatives
| Name of Technique | Stimulus (and any force-fitting) | New Alternative |
You will also be given expandable tables like the following to describe how you evaluated your set of values and your set of alternatives.
Thinking Critically about Values
| Completeness | Perform the completeness test. If this leads you to add any value, indicate what it is, and perform the completeness test again. |
| Relevance | Indicate what value or values the relevance test leads you to drop, or if you are not dropping any, indicate which value the test indicates is the least important of those you keep. |
| Non-redundancy | Indicate any redundant values and how you corrected the condition. If there are no redundant values, indicate which values might be thought of as redundant and why they are not. |
| Testability/measurability | For each value, indicate the units of the numeric measure or the kind of objective description you will use to specify outcomes that impact that value. |
| Meaningfulness | Consider for each measure or description whether it relates to what you are really interested in and whether you understand it well enough to make value judgments about it. Illustrate with one choice you made among alternative measures or descriptions. |
| Value independence | If there is any failure of value independence, indicate what it is and what you did about it. If there is none, indicate which values could most easily be thought of as non-independent and why they are, in fact, independent. |
Thinking Critically about Alternatives
| Number | Indicate whether you have at least three alternatives. |
| Variety | Indicate whether there are substantial differences among your alternatives. |
| Universalizability | Indicate whether there would be a problem if everyone under similar circumstances implemented any alternative. |
| Publicity | Indicate whether you would not want respected others to know you had implemented any alternative. |
| Mutual Exclusivity | Indicate whether your alternatives are mutually exclusive or you will be using benefit/cost ratios. |
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